Cleansing, purifying, refreshing
Permanent
Cleans - Purifies
This refreshing shampoo deeply cleanses and while removing pollutants.
A real hair pamper, our Anti-pollution Shampoo with Organic Aquatic Mint is infused with Mentha aquatica L., an active ingredient known for its high concentration of antioxidants. Ideal for city dwellers, this shampoo will intensely cleanse hair and scalp that are exposed to pollution daily. The gentle biodegradable* formula removes impurities and purifies without stripping the hair of its natural oils or drying it out. Your hair is left purified and shiny.
* According to test OECD 301B
Your hair is infused with invigorating freshness and a pleasant crushed-mint fragrance. Refreshed and purified, the hair feels light and airy. This shampoo is suitable for natural, coloured or highlighted hair.
• CLEANSING: the fresh texture intensely cleanses the scalp and hair exposed to the harsh effects of pollution.
• PURIFYING: the shampoo detoxifies and rids skin of impurities, even the least visible of pollutants*, without disrupting the natural balance of the scalp.
• REFRESHING: provides a real feeling of freshness** that intensely invigorates and frees up the scalp.
*Eliminates pollutants by up to 97% - study on strands assessing the cleansing effect of shampoo on pollutants in the atmosphere.
**Instant fresh sensation: 94% satisfaction, consumer usage test, 85 subjects after 1 application.
1. APPLY
Apply to wet hair and scalp.
2. LATHER
Lather the shampoo and massage gently.
3. RINSE
Rinse the hair and scalp.
Among all the species of mint, we have selected Mentha aquatica L. for its richness in antioxidants. We concentrate it in an extract that has been scientifically proven to have anti-pollution properties on the scalp and skin.
• Removes pollutants by 97%¹
• 98%: Instant fresh sensation²
¹Study on hair strands to evaluate cleansing effect of the shampoo on particles showing atmospheric pollution.²Consumer study of 120 subjects in South Korea for 15 days.
